Apple’s AR Googles a game-changer?

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In Apple’s latest Worldwide Developers Conference keynote, there was great hype around the event, given the promise of some major announcements. And now, we have it. Apple released a new product range, the Vision Pro- as it makes its first foray into the augmented reality market. Here’s the price- a whopping $3499 and will be available next year.

For investors, whether it will become a significant revenue and margin driver is anyone’s guess.

Entering the Augmented Reality (AR) market with a bang

Indeed, one cannot deny that on the appearance, it is a delicious experience to have. Analysts are scratching their heads to understand if this would be a potentially big market, given that consumers’ acceptance to work and play within a virtual environment is almost unheard of.

So what do you get out of Vision Pro?

Users can tap into various apps with control using their hands, voices and eyes. The goggles appeared to have an immersive phone-like experience as if the apps were hovering before you.

EyeSight helps you sense the people around you and will appear right in front of you as the goggle reveals your eyes to surrounding people. Sounds really cool? Additionally, during the demo, it is portrayed to have the ability to open 3D objects sent to you in messages. With the help of a virtual keyboard or dictation, sending messages is a breeze.

Enhancing the Apple’s Ecosystem

You could even see your Mac Screen in Vision Pro to spice things up. When using FaceTime, large video tiles display each speaker’s face and presentation content surfaces right at you. Just push a button, and you can hover “distance” photos and videos easily.

It is envisioned to develop a new immersive environment using Vision Pro in videos such as sports and animation.

There’s so much more to Apple WWDCs, but let’s return to the market.

The market is digesting Apple’s latest news and economic direction

With the latest PMI data showing weakness, it could also be a relief as investors dial back some expectations of more aggressive rate hikes given the persistent resilient labour market.

We do not have major economic data but are mindful that major indices, especially the Nasdaq, are at their peak region. So do trade with care.

It is 6 June, 8.55 am in Singapore and 8.55 pm in New York. We wish all our friends a splendid and wonderful trading week!