⛳Ushering into a new season🛎

Timing the market has often been proven to be futile because it is seldom in favour of the odds. While most expect the stock market to still rally in the second half of the year, market participants can’t seem to distance off from the uncertainty concern. 

🏋Midterm election🔦

The equity market historically tends to perform well immediately after the election. Analysts expect the Ukraine conflict will not derail the post-midterm rally this year. One tricky point is that the election comes at a backdrop of the Fed’s hiking cycle. Hence, there is a possibility that the dreamed rally may not materialize fully this year. 

The best bet might be after the mid-term election unless the control of the House or Senate is not that certain. 

 💈Buy Alphabet? Read on📺

The weaker than expected YouTube revenue has pushed investors’ to a new reality on whether the video platform maker can compete in a sea of choices such as TikTok, that is attracting eyeballs away from its channel. 

Alphabet isn’t waiting on the sideline. It has content on Shorts, a platform that shows videos of up to a minute and has been growing. This eats into the general performance of YouTube performance. The company is also in the early stage of testing on how to monetize the platform as it tries to bridge the gap of a new age of consumers’ preferences. 

📱TikTok- A disruptor🔍

The uprising social media is now a prominent content provider on mobile devices. This poses a serious question on whether Alphabet’s Shorts platform can capture the heart of the younger content creator or potentially pull some crowd from TikTok. 

The aggressive push of Shorts globally, hitting more than 100 countries with average daily news of more than 30 billion, should give investors some hope that Alphabet will be able to transform its cash-generating YouTube into a new face and an attractive choice to a younger crowd.